in The LinkedIn Formula

Get A Client in 90 Days
With LinkedIn Or Money Back

An affordable LinkedIn prospecting system for small B2B businesses—built to work, or you get your money back.

See how the system works

Trusted by teams at

isendu
CarePay
vidyard
CONVICTS
impacton
BEAMERY
heyreach
appcues
teramind
PROCORE
Single Grain
sendcloud

The problem

Traditional B2B prospecting
has become too expensive.

01

Agencies and SDRs are priced for VC-backed companies

Most premium outbound agencies and SDR teams charge $5,000+ per month before you even know if the channel works. For a non-VC-backed B2B business, that makes short-term ROI almost impossible.

02

Cost per meeting is up. Delivery is getting weaker.

Cold email is more competitive, inboxes are noisier, and many expensive providers still ship generic lists, generic copy, and weak reporting.

The solution

A lower-risk way to test
and scale outbound.

Built for small B2B businesses

A focused prospecting system designed for companies that need 8–12 qualified meetings per month—without hiring a full SDR team or paying premium agency retainers.

Money back if it doesn’t work

We test your market, offer, targeting, and messaging. If you do not get at least 8 meetings in the second month, you get your money back.

Everything you need

We build the machine.
You build the relationships.

What’s includedDelivery
LinkedIn Profile DesignDONE FOR YOU
Intent-Driven List BuildingDONE FOR YOU
Intro Offer DesignDONE FOR YOU
Outreach Schedule CreationDONE FOR YOU
Prospecting Routine (20 min per day)DONE WITH YOU
Content & Engagement (3 hours per week)DONE WITH YOU
Access to our proprietary AI Outreach CoachINCLUDED
1 Growth & Accountability call with Michael every monthINCLUDED
Async Support & Coaching with Michael in Slack + PlaybookINCLUDED

About us

Your partners in building
a LinkedIn growth engine.

Partner

Michael Saruggia

Michael is a GTM engineer and growth strategist who builds practical prospecting systems that help B2B teams create pipeline without adding expensive headcount.

Partner

Adeline Campos

Adeline specializes in human-led LinkedIn outreach, turning the right targeting and messaging into genuine conversations with qualified decision-makers.

Start today

Want 8–12 qualified B2B
meetings per month?

Build a LinkedIn motion designed to create qualified sales conversations.

Check if you qualify

Questions, answered

Frequently asked questions.

Who is this for?+

Ambitious B2B founders, business owners, consultants, and sales leaders who need more qualified conversations but do not want to spend $4,000–$9,000 per month on an agency or hire a full SDR.

How many meetings should I expect?+

The system is designed to generate 8–12 B2B meetings per month on average, assuming there is a reachable ICP, a clear offer, and you execute the daily LinkedIn routine.

What is included?+

LinkedIn profile design, intent-driven list building, intro offer design, outreach schedule creation, copy, coaching, async support, learning materials, and access to the AI Outreach Coach.

What happens if it does not work? Do you have a guarantee?+

Yes. If you do not get at least 8 meetings in the second month, you get your money back. It is the second month because we need a ramp-up period to make the process work.

Is it a done-for-you service?+

It is partly done-for-you and partly done-with-you. Michael designs the profile, list strategy, intro offer, outreach schedule, and copy. You execute the daily LinkedIn prospecting routine.

Will you get access to my LinkedIn?+

No. This is built around your personal LinkedIn profile, but the actual prospecting is manual and done by you. You keep control of your account, conversations, and relationships.

I do not have the time to do the engagement myself+

The routine is designed to take about 30 minutes per day, plus roughly 3 hours per week for content. If you cannot commit that time, this is probably not the right fit.

Is it easier to hire an SDR?+

Usually no, especially for small B2B businesses. A good SDR can cost around $5,000 per month, still needs management, and may not understand your market as well as you do.

What is the price?+

$800/month. Apart from this, you just need a Sales Navigator account, which is not included and costs around $99/month.

What should I expect when I pay and join the program?+

You should expect the setup work first: profile positioning, target list, intro offer, outreach schedule, and copy. Then you execute the daily routine with coaching and async support for 90 days.